Planetary Significance

What is sustainable in building? Nothing much, really. I am getting bored with marketing that emphasize the “Green” in their product when not all green products are sustainable. We’ve discussed in class yesterday that taking care not only of the planet is not the only important thing. Planetary Significance is this term that goes parallel with eco-friendly but not only in terms of “Saving the earth.” It’s saving all of us affected by the things we do.

My professor said yesterday: Save the people so we can save the planet as well. The thing is with people: we don’t really act on a problem unless it’s already up on our faces. Being sustainable should already be an automatic thing, not a trend or a marketing strategy.

William McDonough: Cradle to cradle design

Everything is relative


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