Redefining marshmallows


This morning I was thinking about marshmallows. No, not the edible type. I was looking for a term to define something sweet, filled with air and something that cannot sustain nor fill you. Being in the design field– looking outside-in– kind of feels like too much commodifying saturates our senses while giving all of us diabetes. Can we all stop liking marshmallows?

Not if the media/ internet conditions us to like it. It’s like we’re all trying to sell brands (even personal brands) as something sweet, simple, bitesized and quite empty.

Once you start to commodify, there is something lost in conversion.


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